Business News: The Benefits of Professional Associations in Small Business
Becoming an active member of an industry specific trade association is one of the most important things any small business owner can do. Look for a well-respected national organization that has an active local chapter in your area, and investigate whether or not joining the group might be a good idea for you. First you’ll need to find out what types of benefits that national organization offers that might be beneficial to you. Then, you’ll need to attend a few local chapter meetings to get a sense of the composition and activity level of the group.
Getting involved in a professional organization in your field helps you meet other people who work in the same industry as you. Some may be your competitors, but it’s also likely that there will be a number of members who are potential clients and individuals who work in roles that are complementary to what you do. Getting to know other professionals, even those who are your competitors, can be very beneficial.
It’s a good idea to become connected in your industry. When you develop a network of peers, you’ll have access to a group of people who have a unique perspective on the challenges that you are likely to face as you operate your business. Developing a solid contact base that includes people in your industry can be a lifesaver over the years. It’s certainly reassuring to know that you have a group of people you can call on for tips and advice whenever the need might arise.
Of course, to benefit from membership in a professional organization, you have to make a commitment to get involved in the group’s activities. Attend monthly meetings and conferences regularly, and volunteer to serve on committees or as a board member as time permits. You’ll have a much better opportunity to develop solid contacts for yourself and your business when you reach out and connect with the other members of the group. Many associations offer professional certification and continuing education opportunities for members.
No matter what field you’re in, it’s likely that there is a professional organization for your industry. If you’re in the HR fields, you may want to consider joining the Society for Human Resource Management (SHRM). The Association of Fundraising Professionals (AFP) provides excellent educational and networking opportunities for those who work in the nonprofit sector. Ask other people who work in your industry which associations they are involved with to identify the best groups for you to consider joining. You can also find a comprehensive list of different types of professional organizations on DMOZ.



