Looking for creative and affordable ways to promote your small business? No matter how small or large your marketing budget might be, reading The Complete Idiot’s Guide to Guerrilla Marketing by Susan Drake and Colleen Wells is something that you need to do if you are an entrepreneur. The concept of guerrilla marketing is all about getting maximum benefit of spreading the word about your business to prospective customers without breaking the bank.

Many people refer to guerilla marketing efforts as grass roots marketing. No matter what term you use to describe these types of marketing activities, it’s a fact that this book will provide you with useful and practical suggestions for increasing awareness of your products and/or services within among your target consumer group.

The book begins with a practical definition of what marketing really is, and goes on to explain why marketing activities are necessary in any small business. You’ll learn about a variety of different traditional marketing techniques, and you’ll find out why some of the most widely recognized traditional strategies for spreading the word aren’t the best way to go in the modern age of internet marketing and consumers who have been conditioned to expect instant gratification for their product and service needs.

You’ll find a great deal of information about modern marketing techniques that can help you grow your business. You’ll learn what these techniques are and how you can adopt and use them in your own plans for growing your business venture. Some of the modern marketing strategies – referred to as modern marketing marvels by the authors – you’ll learn include: buzz marketing, stunt marketing, experiential marketing, ambient marketing, viral marketing, and stealth marketing.

In addition to finding out how to put some of the most up-to-date marketing innovations to work for your business, you’ll also learn about the importance of identifying influencers and putting them to work for you. The Complete Idiot’s Guide to Guerrilla Marketing also provides readers with a great deal of information on making the most of Web 2.0 in their marketing efforts, including details about using social networking sites, blogs, podcasts, mobile marketing, and – of course -email marketing.

If you’re ready to grow you business and you need some creative ideas on how to spread the word to consumers about the benefits of selecting your products or services, then The Complete Idiot’s Guide to Guerrilla Marketing needs to go directly tot the top of your list of must-read business books. When you take the time to learn – and use -  the secrets of low cost marketing as explained in this book, you’ll be on your way to building an increasingly successful business in no time at all.