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Asheville, NC,
January 16, 2013 – Loyalogy, provider of loyalty program consulting and
analysis services to the restaurant industry, announced the results of its first
annual LoyaltyPulse U.S. study tracking consumer attitudes and behavior
regarding restaurant rewards programs.

“The LoyaltyPulse study provides clear evidence directly
from consumers regarding the effectiveness of restaurant rewards programs and
the value associated with using the rewards program data to tailor and target
guest e-mail communication,” said Dennis Duffy, President of Loyalogy.

The LoyaltyPulse study, based on detailed survey responses
to 50 questions among 1,124 consumers from across the U.S., found that:

  • Consumers estimate a restaurant rewards programs
    would increase their visit rate to a particular restaurant by an average of 35%.
  • Nearly two-thirds of consumers (65%) report they
    would recommend a restaurant more to others if that restaurant offered an
    appealing rewards program.
  • Four out of five consumers prefer a rewards
    program with a clearly-defined proposition in which they earn points for
    rewards than a program built solely on periodic, surprise free items.
  • Consumers desire a simple reward program
    enrollment process in the restaurant and would prefer to supply additional
    information online after they have left the restaurant.
  • Although consumer wallets are bulging with
    plastic cards, 60% of respondents stated that they don’t mind carrying a
    membership card for a rewards program if it’s necessary.
  • While only 10% of respondents have paid a fee to
    join a restaurant rewards program, fully 50% state they would be willing to do
    so if the program offered adequate value.
  • A single rewards program membership covering
    multiple restaurant brands has significant appeal to consumers.      73% of respondents agreed they would like to
    have one rewards program membership that was honored at multiple restaurant
    chains.

ABOUT THE LOYALTYPULSE
STUDY

The LoyaltyPulse study was conducted through an online
survey of U.S. consumers between the ages of 25 and 65 with household incomes
of $75,000 or more.  The respondents were
selected from an online research panel provided by The Sample Network.  The survey consisted of 50 questions in
categories that include:

  • Restaurant visit rate and spending, including
    breakdown of those who visit restaurants just for pleasure or both pleasure and
    business.
  • Participation rate in restaurant rewards
    programs.
  • Relative appeal of 15 different reward program
    benefits.
  • Attitudes about 12 different statements
    regarding carrying membership cards, using a phone number as identifier and
    receiving promotional e-mail messages from rewards programs.
  • Attitudinal statements regarding the impact of
    rewards programs on behavior.
  • Likely visit rate changes based upon different
    levels of rewards.
  • Whether or not consumers have paid an enrollment
    fee to join a restaurant rewards program and what would motivate the payment of
    an enrollment fee.
  • Demographic characteristics.

A copy of the LoyaltyPulse study may be purchased for
$395.  For more information about the
LoyaltyPulse study, visit www.loyaltypulse.com.

ABOUT LOYALOGY

Founded by Dennis Duffy, with more than twenty years of
experience developing, managing and analyzing customer loyalty programs,
Loyalogy provides loyalty program development, consulting, project management
and database analysis services to restaurant companies.  For more information, visit www.loyalogy.com.

CONTACT

Dennis Duffy – President, Loyalogy, Inc. at 828-333-5860 or
dennis@loyalogy.com. 

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