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Investment analysts at Piper Jaffray assumed coverage on shares of Hasbro (NYSE: HAS) in a note issued to investors on Monday, reports. The firm set an “overweight” rating and a $55.00 price target on the stock.

The analysts wrote, “We are initiating coverage of HAS with an Overweight rating and a $55 price target. based on 17x FY14E EPS. We see Hasbro as an attractive long-term holding (12 months or longer) particularly for growth and yield-focused investors. Through cost realignment and strategic partnerships, the evolution of the business model provides a compelling case for accelerating profitability in the double digit range on relatively stable revenues.”

Shares of Hasbro (NYSE: HAS) traded up 1.28% during mid-day trading on Monday, hitting $48.31. Hasbro has a one year low of $32.00 and a one year high of $48.46. The stock’s 50-day moving average is currently $43.26. The company has a market cap of $6.250 billion and a P/E ratio of 18.91.

Hasbro (NYSE: HAS) last released its earnings data on Monday, April 22nd. The company reported $0.05 earnings per share for the quarter, beating the analysts’ consensus estimate of $0.04 by $0.01. The company had revenue of $663.70 million for the quarter, compared to the consensus estimate of $637.10 million. During the same quarter last year, the company posted $0.04 earnings per share. Hasbro’s revenue was up 2.3% compared to the same quarter last year. Analysts expect that Hasbro will post $2.95 EPS for the current fiscal year.

A number of other analysts have also recently weighed in on HAS. Analysts at Zacks reiterated a “neutral” rating on shares of Hasbro in a research note to investors on Thursday, May 2nd. They now have a $49.00 price target on the stock. Separately, analysts at Ned Davis Research upgraded shares of Hasbro from a “neutral” rating to a “buy” rating in a research note to investors on Monday, April 29th.

Three analysts have rated the stock with a sell rating, eight have issued a hold rating and two have given a buy rating to the company’s stock. The company currently has a consensus rating of “Hold” and a consensus price target of $43.60.

Hasbro, Inc. (NYSE: HAS) is engaged in providing children’s and family leisure time products and services with a portfolio of brands and entertainment properties, including a range of toys, games and licensed products.

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