Press Release: Utopia Communications & Parter International Form Strategic Alliance
PRESS RELEASE: Howell, NJ & New York, NY (Monday, September 9, 2013) — Utopia Communications, Inc. (www.utopiacommunications.biz) and Parter International (www.parterinternational.com) have announced a strategic alliance which will provide increased marketing and communications support to Parter’s strategic planning and project implementation services for global corporations and governments.
The partnership goal is to expand both firms’ service offerings and capabilities for their clients seeking to establish presence and raise their public profile in the US through both earned and branded media. The alliance will benefit each company’s corporate clients as a result of the combined expertise in corporate citizenship, government affairs, marketing and communications, market studies, and agent search capabilities. The relationship will also strengthen both firms’ capabilities for tourism, FDI and trade promotion assignments. Utopia and Parter each has extensive experience in serving global companies and economic development agencies.
“By combining our experience and resources, we are augmenting our ability to provide clients with access to significant expertise in marketing and communications, along with our long-standing international experience, insights and contacts,” said Alan Parter, president of Parter International.
“Business success in the US requires the ability to quickly build a local presence and become familiar with new markets, suppliers, business practices, and regulations,” said Ann Willets, president of Utopia Communications. “For more than two decades Parter has helped foreign companies and government agencies establish a strong presence in the US. The collaboration of our two firms offers a unique opportunity to enhance both of our service offerings for corporate and government entities looking to intelligently, efficiently, and effectively enter and succeed in this market,” she continued.
The two firms believe this alliance will prove valuable for corporations interested in entering the US market, establishing or expanding sales or operational presence; governments promoting foreign direct investment and trade opportunities; and associations and public agencies planning and implementing events and business missions.
Parter and Utopia have a proven track record of working together. They recently completed an extensive assignment for the Hong Kong Trade Development Council (HKTDC) to execute a strategic traditional and online communications program centered on publicizing the “Think Asia, Think Hong Kong” symposia held in New York City and Los Angeles this past June. This initiative was the largest-ever effort organized by HKTDC to promote business opportunities for U.S. companies with Asia, especially mainland China and attracted 3,000 business professionals. It focused on ten industry sectors, including financial services, professional services, ICT, licensing, manufacturing, logistics, creative and entertainment, lifestyle products and services, food and wine, and Chinese outbound investment.
“Our alliance brings together a strong combination of talent that can deliver specific and measurable business outcomes, launching our clients onto new platforms, new possibilities and new levels of performance,” said Parter.
About Parter International
Parter International, Inc. provides strategic planning and project implementation services for global corporations, governments, and non-profit organizations. Investment attraction, tourism, trade promotion, business development, corporate citizenship, communications, and market entry are our primary areas of expertise. Established in 1990, the firm is located in Manhattan, with additional representation in California and team members worldwide.
About Utopia Communications:
Utopia Communications, headquartered in Eatontown, NJ, is proven, ethically-focused public relations and integrated marketing agency which represents organizations, ideas, people and companies that enhance the human condition and which operate within a strongly principled framework. For more information about Utopia Communications, please visit http://www.utopiacommunications.biz or call (732) 252-9142.
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