How Apple Mismanaged The IPhone 5c Pricepoint
It’s possible Tim Cook will turn out to be a great product manager. But by now, it has become obvious that he is a disaster when it comes to managing investor and customer expectations. This used to be Apple’s specialty ? the company’s nimble ability to beat expectations resembled wizardry between 2007 and 2010. But 2013 is shaping up to be a master class in how not to handle Wall Street and media.
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