Zurich Campaign Seeks To Restore Insurer To Normality
By rolling out television, print and billboard marketing campaigns, Zurich Insurance is aiming to advertise business as usual after a suicide and resignation in the Swiss insurer’s top ranks.As a December 5 deadline creeps closer for updating investors on targets the company will likely miss, the spotlight is on how CEO Martin Senn will pilot the company after the suicide of its finance chief Pierre Wauthier last month and the subsequent resignation of its chairman Josef Ackermann days later.
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