Press Release: BeMedFree Launches WYAU!, A Fair Trade Organic Whole Bean Coffee
PRESS RELEASE (9/26/2013) – BeMedFree is pleased to announce their latest product, WYAU!, a shade-grown whole bean coffee, which on the face of it would appear to be a departure from their usual range of natural supplements for both humans and pets.
But if you dig a little deeper, it turns out there are many health benefits associated with coffee, especially USDA organic coffee, so it’s 100% consistent with their policy of only offering natural products that support the planet and the well-being of all its inhabitants.
“We know coffee has had a bad rap for some time,” the owners of BeMedFree said, “but there is growing evidence that most of the potential dangers are unfounded.”
Some of those health benefits come from the fact that when you buy your coffee beans whole, they still retain their micronutrients, as well as, of course, the caffeine.
While caffeine can be an issue for some people (e.g. those with adrenal gland issues, those with a caffeine sensitivity, and it’s also not recommended for those who are pregnant), the presence of the other natural ingredients (e.g. polyphenols, bioflavonoids, Chlorogenic acids, vitamins and minerals) help to neutralize the effects of the caffeine.
Like much of Mother Nature’s bounty, foods come as a package of complementary ingredients, and it’s only when man processes these that you end up with problems, caused by the counter-balancing ingredients being separated or destroyed as well as the multitudes of toxic chemicals found in many of today’s foods.
Other benefits are entirely due to the beans being organic, since that means they are not coated with toxic pesticides.
What else can coffee do for you?
Some years ago, it was suggested that caffeine can improve your memory, and more recent research has demonstrated that it does actually improve your overall brain health.
“It releases a growth factor known as Brain-Derived Neurotrophic Factor (BDNF for short), which helps to create new neurons. This in turn can have an anti-depressant effect, since low BDNF levels are suspected of playing a role in depression. (And coffee is a lot safer, in moderation, than most chemical-based anti-depressant prescription drugs, which comes with a long laundry list of side-effects including, according to some, an increased risk of suicide.)”
Other exciting studies are indicating that coffee may help reduce the effects of diabetes, minimize the risk of Alzheimer’s, avoid cirrhosis, fight acne, improve skin health, stimulate the growth of new hair follicles, and relax muscles.
“If these results are confirmed, then we can expect coffee sales in the US to increase still further, and it’s already an 18 billion dollar business, with over half of American adults already drinking coffee on a regular basis.”
So how should you drink your coffee if you want to obtain the best possible health benefits?
Well, for starters, you need to choose organic whole bean coffee, as stated above, try to select a darker roast, use non-bleached coffee filters, avoid plastic or Styrofoam cups (as these can leach dangerous chemicals into your drink), and you should join the 35% of Americans who already drink their coffee black, and try to consume it without sugar.
If you can buy a Fair Trade coffee, or a shade-grown coffee, then you’ll also be helping the environment too as well as supporting fair payment to the independent small farmer and up to the small third-world co-op coffee farms.
And do not go for the decaffeinated coffees. Yes, they may help you to fall asleep at night, since caffeine is a well-known stimulant (which it does by blocking something called adenosine, which slows down the brain and makes you feel sleepy), but taking out the caffeine also removes most of the properties that account for all those benefits.
There’s one bigger question that most people ask – how many cups should you drink?
“Research conducted by Rob van Dam, a scientist at Harvard indicates up to six 8-ounce cups per day is safe.”
However, as with most things in life, one size definitely does not fit all, so please listen to what your body is telling you, and don’t overdo it – all things in moderation, including coffee, however much you love your daily brew.
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