Press Release: Whole Latte Love Celebrates National Coffee Day with Brewing Tips & Gaggia Espresso Machine Giveaway
PRESS RELEASE: Rochester, NY – September 29, 2013 is National Coffee Day. The annual event celebrates the rich history and culture that surrounds coffee, the world’s second most traded commodity. To commemorate the occasion, Whole Latte Love is hosting a contest with a Gaggia Syncrony Logic RS espresso machine as the grand prize. The new iteration of the Syncrony Logic sports the same enduring design and build quality as its predecessor, but with updated components, including a modern J-boiler and improved Cappuccinatore milk frother.
Fans can visit www.wholelattelove.com/syncrony-giveaway-form.cfm to enter for a chance to win. Entries will be accepted until 11:59 pm EST, September 30, 2013.
“Great coffee is something everybody deserves to experience,” says Tracy Schafer, Director Sales & Marketing, Whole Latte Love. “What people might not realize is that, with the right equipment, they can achieve cafe-quality coffee at home for a fraction of the cost they pay at the cafe every day. At Whole Latte Love, we are committed to helping our customers make intelligent purchasing choices.”
This year, Whole Latte Love has assembled several new packages to equip consumers with the tools they need to create exceptional drinks. The resource library of informational blogs and videos has also been expanded.
“For newcomers to the world of specialty coffee, a solid foundation of knowledge is essential for achieving consistent results,” says Schafer, “for example, the widely accepted ‘Golden Rule’ of espresso brewing.”
The Golden Rule
Extracting espresso is a skill that requires practice, and awareness of the factors will ultimately impact the quality of the shots you pull. The following guidelines, deemed by some to be the “Golden Rules” of espresso extraction, will provide you with a solid foundation of knowledge with which to begin your foray into the world of home espresso.
Single Shot – 1-1.5 fluid ounces of water, pulled through approximately 7 grams of ground coffee in 20-25 seconds.
Double Shot – 2-2.5 fluid ounces of water, pulled through approximately 14 grams of ground coffee in 20-25 seconds.
Dosing Your Coffee
Based on the type of filter basket you are using (a single or a double shot), the amount of ground coffee used will vary. For a single shot, 7-9 grams of ground coffee should be used. For a double shot, 14-16 grams of ground coffee should be used. Please note that Gaggia, commercial-style filter baskets are traditional double-shot filter baskets that hold between 14-16 grams of ground coffee.
Tamping is the process of applying pressure to your ground coffee to compact it into an even puck. Tamping is an important step in the extraction process, as it impacts the rate of water flows through the grounds. A tamping pressure of approximately 30 lbs is ideal for extracting consistent, quality shots of espresso.
Alongside tamping, the fineness of your grind is an important factor in determining the flow rate of your water through the grinds. Unlike tamping pressure, which can be maintained at a constant 30 lbs, the fineness of your grind will need to be adjusted as your coffee ages. As the coffee gets older and dries out, it will need to be ground more finely in order to extract the same kinds of ideal, crema rich shots. As a rule, the finer the coffee is ground, the slower the flow rate will be.
As indicated above, the total time required to extract a single or double shot of espresso should be approximately 25 seconds. By timing your shots, you can observe whether your shot is flowing too fast or too slow, and adjust the other variables accordingly.
Alternatively, you can find Whole Latte Love’s Golden Rule video here
Watch our video featuring the all new Syncrony Logic’s debut here
Whole Latte Love
Founded in 1997, Whole Latte Love is the largest retailer of espresso machines on the Internet and a noted authority on coffee. www.wholelattelove.com is the destination for the latest news, videos, interactive content, and peer-to-peer community for everything coffee. Whole Latte Love represents over 80 international brands and is dedicated to serving the North American market.
Contact: Tracy Schafer
Phone: 888-411-5282 ext. 5209
Get Analysts' Upgrades and Downgrades via Email - Stay on top of analysts' coverage with Analyst Ratings Network's FREE daily email newsletter that provides a concise list of analysts' upgrades and downgrades. Click here to register now.