BlackBerry’s Best Chance May Be In The Boring ? But Profitable ? World Of Corporate MDM
What’s often lost in all the gloom surrounding BlackBerry’s collapsing handset business is that the company is set up pretty well to become a more powerful player in the mobile device management (MDM) space. As Bloomberg notes, BlackBerry last quarter saw a 32% increase in businesses installing its enterprise servers that are used to manage devices from multiple platforms including iOS and Android. Although this sort of mobile device management has long been the bread and butter of companies such as MobileIron and Good Technology, BlackBerry could certainly leverage its existing sales relationships with corporate clients to become the go-to option for enterprise MDM. “There’s a huge opportunity for them if they choose to go there,” IDC analyst Ramon Llamas
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