Press Release: Are your Analytics sharing the data or just full of Byte(s)? Are you seeking enhanced performance?
Marketing With Byte(s): Analytics with Attitude.
Henley Business School – Creative Dynamics Series.
PRESS RELEASE (10/20/2013)- The commercial landscape in all sectors of our economy are now – most would agree – awash with data. For the music and creative industries the story is the same. Labels, artists, events organisers and retailers are not just drowned in sound, they are also drowning in data. And yet, with a little common sense and effort, with a reasonable pool of data it is possible to apply advanced analytics to uncover the insights needed to help engage with fans either directly or through intermediaries and drive engagement and sales.
So, just how do you tame the firehose? What can you reasonably expect to gain by digging into the data? What are the limitations to what data can give you? What rewards are now possible from exploiting data? What data should you use? What should you measure and when? What tools do you really need and why? It is clear that most businesses struggle to use analytics effectively so this has got to be a great conversation and will undoubtedly lead to fresh insights and strong application.
Henley Business School presents Marketing With Byte(s): Analytics With Attitude as part of its Creative Dynamics series of events specifically from the music industry and creative sector. The seasoned panel of experts for this event will answer all of these questions and illustrate their talks with relevant and helpful case studies .
Sir Richard Heygate who will chair the event is a long standing pioneer in applying advanced analytics technologies and techniques to help blue-chip organisations build relationships with the people who are fans of brands that these organisations market and sell. With case studies drawn from leading players across the Creative Sector, the audience will develop insights on how to anticipate, predict and respond to audiences across the creative industries. The aim is to show how advanced analytics can help their own marketing strategy not only become more focused and more relevant but provide a measured return.
Sir Richard Heygate – Chairman / Keynote Managing Partner, Oneida Associates
Andrew Grill – Partner, IBM (former CEO of KRED,com)
Anna Morrough – Google, Entertainment & Media
David Orman – Vice President, KwameCorp
Colin Strong – Managing Director, GfK – Media & Entertainment
Marie-Alicia Chang – Music Metrics
Simon Presswell – MD – Ticket Master
Guy Champniss – Associate Professor of Marketing and Consumer Behaviour – Henley Business School
To book your place got to: http://store.rdg.ac/HBS-MarketingWithByte
Helen Gammons – Henley Business School.
Programme Director for the MBA for music & Creative industries and the Creative Dynamics series
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