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Analysts at Goldman Sachs Group Inc. assumed coverage on shares of Zulily (NYSE:ZU) in a research report issued to clients and investors on Tuesday, TheFlyOnTheWall.com reports. The firm set a “neutral” rating and a $36.00 price target on the stock. Goldman Sachs Group Inc.’s price target would suggest a potential downside of 2.94% from the stock’s previous close.

The analysts wrote, “We initiate coverage of Zulily with a Neutral rating. We believe the long-term opportunity in online and mobile growth of moms and kids retailing is, at least in the near term, reflected in the stock’s premium valuation. Zulily is a curated marketplace creating demand for a fragmented supplier base of small brands by aggregating supply at compelling prices for a brief window of time. Its inventory-less model enables both attractive cash flow and growth opportunities. Zulily’s ability to maintain its rapid growth and share gains would be determined by brand strength, mobile adoption, customer service, and merchandising.”

Zulily (NYSE:ZU) traded down 2.20% on Tuesday, hitting $36.275. The stock had a trading volume of 49,691 shares. Zulily has a 52-week low of $34.19 and a 52-week high of $41.32. The stock’s 50-day moving average is $35.62 and its 200-day moving average is $35.62. The company’s market cap is $4.428 billion.

A number of other analysts have also recently weighed in on ZU. Analysts at Bank of America Corp. initiated coverage on shares of Zulily in a research note to investors on Tuesday. They set a “neutral” rating and a $39.00 price target on the stock. Analysts at RBC Capital initiated coverage on shares of Zulily in a research note to investors on Tuesday. They set a “sector perform” rating and a $40.00 price target on the stock. Four analysts have rated the stock with a hold rating and one has given a buy rating to the company’s stock. Zulily has an average rating of “Hold” and a consensus target price of $38.25.

Zulily, Inc is an e-commerce company. The Company, through its desktop and mobile Websites and mobile applications, which it refers to as its sites, helps its customers discover new and unique products.

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