Toyota FT-1 Marks A Return To Cool
DETROIT–For more than a decade, Toyota’s most exciting car didn’t actually exist, the company focusing on reliable sedans such as the Camry and Corolla. At the 2014 Detroit auto show, Toyota released the FT-1 concept car, a signal that its era of boring design has officially ended. Kevin Hunter, President of Toyota’s CALTY design center, called the FT-1 a ‘spiritual pace car’. ‘FT’ stands for Future Toyota, according to Hunter. This new concept shows that the company is bringing back sports car design, such as it used to have with the Celica. In 2001, Toyota launched the Scion FR-S, under a joint project with Subaru. That car won accolades and seems to have given Toyota confidence to return to the sports car market.
“Toyota FT-1 Marks A Return To Cool” is categorized as “world”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.
Get Analysts' Upgrades and Downgrades via Email - Stay on top of analysts' coverage with Analyst Ratings Network's FREE daily email newsletter that provides a concise list of analysts' upgrades and downgrades. Click here to register now.