VW U.S. Chief Says Changing Mindset At German HQ Key For Success
Michael Horn, the German executive tasked with reviving Volkswagen AG’s fortunes in the United States, said the recipe for success in North America is to change the mindset at the company’s headquarters in Germany. , “We need to push more,” Horn told journalists at the Detroit Auto show. “It’s about how to translate the American market in Wolfsburg. They need to listen to the market, the competitive situation,”
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