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Discover Financial Services (NYSE:DFS)‘s stock had its “neutral” rating reaffirmed by Zacks in a research report issued on Friday, American Banking & Market News reports. They currently have a $55.00 target price on the stock. Zacks‘ price target suggests a potential upside of 4.96% from the company’s current price.

Shares of Discover Financial Services (NYSE:DFS) traded up 3.80% on Friday, hitting $54.3899. 6,622,052 shares of the company’s stock traded hands. Discover Financial Services has a 1-year low of $37.24 and a 1-year high of $56.20. The stock has a 50-day moving average of $54.02 and a 200-day moving average of $51.62. The company has a market cap of $25.935 billion and a price-to-earnings ratio of 11.75.

Discover Financial Services (NYSE:DFS) last issued its quarterly earnings data on Thursday, January 23rd. The company reported $1.23 earnings per share for the quarter, beating the analysts’ consensus estimate of $1.18 by $0.05. The company had revenue of $2.10 billion for the quarter, compared to the consensus estimate of $2.11 billion. Discover Financial Services’s revenue was up 5.6% compared to the same quarter last year. Analysts expect that Discover Financial Services will post $4.92 EPS for the current fiscal year.

The company also recently announced a quarterly dividend, which is scheduled for Thursday, February 20th. Investors of record on Thursday, February 6th will be paid a dividend of 0.20 per share. This represents a $0.80 annualized dividend and a dividend yield of 1.53%.

Other equities research analysts have also recently issued reports about the stock. Analysts at FBR Capital Markets raised their price target on shares of Discover Financial Services from $57.00 to $65.00 in a research note to investors on Friday. They now have an “outperform” rating on the stock. Separately, analysts at Guggenheim raised their price target on shares of Discover Financial Services from $62.00 to $66.00 in a research note to investors on Tuesday, January 14th. Finally, analysts at UBS AG initiated coverage on shares of Discover Financial Services in a research note to investors on Monday, January 13th. They set a “neutral” rating and a $56.00 price target on the stock. Five analysts have rated the stock with a hold rating, fifteen have assigned a buy rating and one has given a strong buy rating to the company’s stock. Discover Financial Services has an average rating of “Buy” and a consensus target price of $56.87.

Discover Financial Services is a direct banking and payment services company. The Company is a bank holding company and a financial holding company.

To view Zacks’ full report, visit

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