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McDonald’s Corp. (NYSE:MCD)‘s stock had its “neutral” rating reiterated by Zacks in a research note issued on Friday, American Banking and Market News reports. They currently have a $100.00 price objective on the stock. Zacks‘ target price would suggest a potential upside of 4.91% from the stock’s previous close.

Zacks‘ analyst wrote, “McDonald’s posted mixed fourth quarter 2013 results with earnings beating the Zacks Consensus Estimate but revenues missing the consensus mark. However, both the top and bottom line were up year over year. Comps decreased 0.1% in contrast to expectations of an increase of 0.9% due to lower guest count. Though this fast-food chain company is trying to further strengthen its position by offering value propositions and an innovative menu, it has become extremely vulnerable to macroeconomic headwinds like debt concerns in Europe, decelerating growth in Asia and intense competition in the U.S. The company expects performance to be under pressure in the near future due to a sluggish business environment. Despite these concerns, we still believe that the company has strong value. McDonald’s has historically enjoyed moderate growth prospects with its exposure to under-penetrated international markets. Thus we maintain our Neutral recommendation on the stock.”

Shares of McDonald’s Corp. (NYSE:MCD) traded up 0.04% on Friday, hitting $95.3599. The stock had a trading volume of 3,495,172 shares. McDonald’s Corp. has a 52-week low of $93.14 and a 52-week high of $103.70. The stock has a 50-day moving average of $95.72 and a 200-day moving average of $96.62. The company has a market cap of $94.886 billion and a price-to-earnings ratio of 17.21. McDonald’s Corp. also saw unusually large options trading on Tuesday. Investors bought 19,843 call options on the company. This represents an increase of approximately 269% compared to the average daily volume of 5,374 call options.

McDonald’s Corp. (NYSE:MCD) last released its earnings data on Thursday, January 23rd. The company reported $1.40 EPS for the quarter, beating the Thomson Reuters consensus estimate of $1.39 by $0.01. The company had revenue of $7.09 billion for the quarter, compared to the consensus estimate of $7.11 million. During the same quarter in the prior year, the company posted $1.38 earnings per share. The company’s quarterly revenue was up 2.0% on a year-over-year basis. On average, analysts predict that McDonald’s Corp. will post $5.55 earnings per share for the current fiscal year.

MCD has been the subject of a number of other recent research reports. Analysts at BMO Capital Markets cut their price target on shares of McDonald’s Corp. to $103.00 in a research note to investors on Friday. They now have a “market perform” rating on the stock. Separately, analysts at Credit Suisse reiterated a “buy” rating on shares of McDonald’s Corp. in a research note to investors on Friday. They now have a $107.00 price target on the stock, down previously from $110.00. Finally, analysts at TheStreet reiterated a “buy” rating on shares of McDonald’s Corp. in a research note to investors on Tuesday. One analyst has rated the stock with a sell rating, fifteen have assigned a hold rating and thirteen have given a buy rating to the company’s stock. The company has an average rating of “Hold” and an average price target of $103.08.

McDonald’s Corporation franchises and operates McDonald’s restaurants in the global restaurant industry.

To view Zacks’ full report, visit www.zacks.com

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