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British Sky Broadcasting Group (LON:BSY)‘s stock had its “underperform” rating reaffirmed by analysts at Credit Suisse in a research report issued to clients and investors on Monday, Stock Ratings News reports. They currently have a GBX 600 ($9.89) price objective on the stock. Credit Suisse’s price objective would indicate a potential downside of 30.07% from the stock’s previous close.

British Sky Broadcasting Group (LON:BSY) traded up 0.70% during mid-day trading on Monday, hitting GBX 858.00. 4,863,598 shares of the company’s stock traded hands. British Sky Broadcasting Group has a 52 week low of GBX 761.307 and a 52 week high of GBX 951.00. The stock has a 50-day moving average of GBX 828.4 and a 200-day moving average of GBX 850.6. The company’s market cap is £13.488 billion.

A number of other firms have also recently commented on BSY. Analysts at Citigroup Inc. reiterated a “buy” rating on shares of British Sky Broadcasting Group in a research note to investors on Monday. They now have a GBX 1,000 ($16.48) price target on the stock. Separately, analysts at Westhouse Securities reiterated a “buy” rating on shares of British Sky Broadcasting Group in a research note to investors on Thursday. They now have a GBX 985 ($16.23) price target on the stock. Finally, analysts at Espirito Santo Investment Bank Research reiterated a “buy” rating on shares of British Sky Broadcasting Group in a research note to investors on Wednesday, January 22nd. Eight equities research analysts have rated the stock with a sell rating, eight have issued a hold rating and nine have issued a buy rating to the stock. The stock has a consensus rating of “Hold” and a consensus target price of GBX 859.05 ($14.15).

British Sky Broadcasting Group plc (LON:BSY) and its subsidiaries operates multichannel, multiplatform pay television service in the United Kingdom and Ireland.

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