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J.C. Penney Co. (NYSE:JCP) was the target of unusually large options trading activity on Thursday. Stock investors purchased 82,607 put options on the stock, ARN reports. This is an increase of 115% compared to the typical daily volume of 38,493 put options.

Several analysts have recently commented on the stock. Analysts at Craig Hallum initiated coverage on shares of J.C. Penney Co. in a research note to investors on Friday, January 17th. They set a “sell” rating on the stock. Separately, analysts at Maxim Group reiterated a “hold” rating on shares of J.C. Penney Co. in a research note to investors on Thursday, January 16th. Finally, analysts at UBS AG reiterated a “sell” rating on shares of J.C. Penney Co. in a research note to investors on Thursday, January 16th. They now have a $5.00 price target on the stock, down previously from $7.00. Nine investment analysts have rated the stock with a sell rating, thirteen have issued a hold rating and four have issued a buy rating to the stock. The company has a consensus rating of “Hold” and a consensus price target of $10.62.

Shares of J.C. Penney Co. (NYSE:JCP) traded down 8.27% during mid-day trading on Thursday, hitting $5.77. The stock had a trading volume of 55,880,556 shares. J.C. Penney Co. has a 1-year low of $6.24 and a 1-year high of $23.10. The stock’s 50-day moving average is $7.79 and its 200-day moving average is $10.36. The company’s market cap is $1.758 billion.

J.C. Penney Co. (NYSE:JCP) last posted its quarterly earnings results on Wednesday, November 20th. The company reported ($1.81) earnings per share (EPS) for the quarter, missing the consensus estimate of ($1.72) by $0.09. The company had revenue of $2.78 billion for the quarter, compared to the consensus estimate of $2.80 billion. During the same quarter last year, the company posted ($0.93) earnings per share. J.C. Penney Co.’s revenue was down 5.1% compared to the same quarter last year. On average, analysts predict that J.C. Penney Co. will post $-6.03 earnings per share for the current fiscal year.

J. C. Penney Company, Inc (NYSE:JCP), is a holding company.

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