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Stock analysts at Morgan Stanley reduced their target price on shares of ADT Corporation (NYSE:ADT) from $40.00 to $35.00 in a report issued on Friday, Analyst Ratings.Net reports. Morgan Stanley’s price target points to a potential upside of 16.51% from the stock’s previous close.

ADT Corporation (NYSE:ADT) traded down 4.33% on Friday, hitting $30.04. The stock had a trading volume of 13,858,131 shares. ADT Corporation has a one year low of $29.56 and a one year high of $50.37. The stock has a 50-day moving average of $38.96 and a 200-day moving average of $40.69. The company has a market cap of $6.061 billion and a price-to-earnings ratio of 16.70. ADT Corporation also saw unusually large options trading activity on Thursday. Stock traders bought 15,761 call options on the company. This represents an increase of approximately 521% compared to the average volume of 2,538 call options.

ADT Corporation (NYSE:ADT) last released its earnings data on Thursday, January 30th. The company reported $0.43 EPS for the quarter, missing the Thomson Reuters consensus estimate of $0.49 by $0.06. The company had revenue of $775.00 million for the quarter, compared to the consensus estimate of $849.50 million. On average, analysts predict that ADT Corporation will post $2.07 earnings per share for the current fiscal year.

The company also recently announced a quarterly dividend, which is scheduled for Wednesday, February 19th. Shareholders of record on Wednesday, January 29th will be paid a dividend of 0.20 per share. This represents a $0.80 annualized dividend and a dividend yield of 2.66%. The ex-dividend date is Monday, January 27th. This is a positive change from ADT Corporation’s previous quarterly dividend of $0.13.

A number of other analysts have also recently weighed in on ADT. Analysts at Barclays reiterated an “equal weight” rating on shares of ADT Corporation in a research note to investors on Friday. They now have a $37.00 price target on the stock, down previously from $45.00. Separately, analysts at Stifel Nicolaus downgraded shares of ADT Corporation from a “buy” rating to a “hold” rating in a research note to investors on Friday. They now have a $55.00 price target on the stock. Finally, analysts at Oppenheimer downgraded shares of ADT Corporation from an “outperform” rating to a “market perform” rating in a research note to investors on Thursday. Five research analysts have rated the stock with a hold rating and two have assigned a buy rating to the stock. The stock currently has a consensus rating of “Hold” and a consensus target price of $44.14.

The ADT Corporation (NYSE:ADT) is a provider of electronic security, interactive home and business automation and related monitoring services.

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