Advertisers Look For Tweets To Expand Super Bowl Reach
If it’s on TV, it’s on Twitter, at least when it comes to blockbuster events such as the Super Bowl. Advertisers, in particular, are ready to capitalize. An analyst for research firm eMarketer, Debra Aho Williamson said, “What advertisers have realized is that Super Bowl advertising doesn’t just take place on TV, with your 30-second or 60-second spot that you paid millions of dollars for. You really need to have a broader presence.”
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