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Investment analysts at FBN Securities reduced their target price on shares of Amazon.com (NASDAQ:AMZN) from $500.00 to $470.00 in a note issued to investors on Friday, StockRatingsNetwork reports. FBN Securities’ price target points to a potential upside of 31.03% from the company’s current price.

A number of other analysts have also recently weighed in on AMZN. Analysts at SunTrust raised their price target on shares of Amazon.com from $400.00 to $460.00 in a research note to investors on Friday. Separately, analysts at Morgan Stanley reiterated an “overweight” rating on shares of Amazon.com in a research note to investors on Friday. They now have a $435.00 price target on the stock. Finally, analysts at S&P Equity Research downgraded shares of Amazon.com from a “hold” rating to a “sell” rating in a research note to investors on Friday. Two research analysts have rated the stock with a sell rating, eight have given a hold rating, twenty-four have given a buy rating and one has assigned a strong buy rating to the company’s stock. The stock presently has a consensus rating of “Buy” and an average target price of $416.92.

Shares of Amazon.com (NASDAQ:AMZN) opened at 358.69 on Friday. Amazon.com has a one year low of $245.75 and a one year high of $408.06. The stock has a 50-day moving average of $395.2 and a 200-day moving average of $341.4. The company has a market cap of $164.2 billion and a P/E ratio of 1460.18. Amazon.com also was the recipient of unusually large options trading on Thursday. Stock traders bought 94,031 call options on the stock. This is an increase of 279% compared to the typical volume of 24,791 call options.

Amazon.com (NASDAQ:AMZN) last announced its earnings results on Thursday, January 30th. The company reported $0.51 earnings per share for the quarter, missing the analysts’ consensus estimate of $0.67 by $0.16. The company had revenue of $25.59 billion for the quarter, compared to the consensus estimate of $26.06 billion. Analysts expect that Amazon.com will post $2.66 EPS for the current fiscal year.

Amazon.com, Inc (NASDAQ:AMZN), incorporated on May 28, 1996, serves consumers through its retail websites and focus on selection, price, and convenience.

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