Super Bowl Ads: Anything Could Happen
Super Bowl advertisers are finally about to see their efforts play out on the industry’s biggest stage Sunday night. But as they’ve learned in the past, anything can happen. Companies Coca-Cola, Mars and Nestle have spent the past several days trying to drum up hype for their big-money ads, in some cases by releasing teasers online. Anheuser Busch InBev even hosted a viewing party for its ads aboard a cruise ship docked at a New York City pier, which was transformed into a floating “Bud Light Hotel,” complete with escargot, duck and cheesecake on the menu.
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