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Harley-Davidson (NYSE:HOG)‘s stock had its “neutral” rating reaffirmed by Zacks in a research note issued on Tuesday, American Banking & Market News reports. They currently have a $66.00 price target on the stock. Zacks‘ price objective suggests a potential upside of 5.89% from the company’s current price.

Zacks‘ analyst wrote, “Harley-Davidson posted a 9.7% increase in earnings to $0.34 per share for the fourth quarter of 2013, beating the Zacks Consensus Estimate of $0.32. Consolidated revenues improved 1.7% to $1.19 billion, exceeding the Zacks Consensus Estimate of $1.03 billion. Harley-Davidson enjoys significant market share in the heavyweight motorcycle business. The company’s sales are rising and efficient capital deployment is boosting shareholder value. Although restructuring initiatives are increasing savings, we are concerned about the aging customer base, expensive products and strong competition. As such, we are maintaining our Neutral recommendation on the stock.”

Harley-Davidson (NYSE:HOG) traded up 1.80% on Tuesday, hitting $62.33. 2,029,977 shares of the company’s stock traded hands. Harley-Davidson has a 1-year low of $49.15 and a 1-year high of $70.04. The stock’s 50-day moving average is $67.46 and its 200-day moving average is $64.07. The company has a market cap of $13.747 billion and a P/E ratio of 18.67.

Harley-Davidson (NYSE:HOG) last posted its quarterly earnings results on Thursday, January 30th. The company reported $0.34 EPS for the quarter, meeting the Thomson Reuters consensus estimate of $0.34. The company had revenue of $1.03 billion for the quarter, compared to the consensus estimate of $1.04 billion. Analysts expect that Harley-Davidson will post $3.89 EPS for the current fiscal year.

Several other analysts have also recently commented on the stock. Analysts at Barclays raised their price target on shares of Harley-Davidson from $63.00 to $70.00 in a research note to investors on Monday. They now have an “overweight” rating on the stock. Separately, analysts at Deutsche Bank raised their price target on shares of Harley-Davidson from $63.00 to $69.00 in a research note to investors on Friday. They now have a “hold” rating on the stock. Finally, analysts at UBS AG raised their EPS on shares of Harley-Davidson in a research note to investors on Monday, December 2nd. They now have a “neutral” rating and a $67.00 price target on the stock. They previously had a $59.00 price target on the stock. One analyst has rated the stock with a sell rating, six have assigned a hold rating and eight have given a buy rating to the company’s stock. Harley-Davidson presently has an average rating of “Hold” and a consensus price target of $67.83.

Harley-Davidson, Inc produces heavyweight cruiser and touring motorcycles. HDFS provides wholesale and retail financing and insurance programs primarily to Harley-Davidson dealers and customers.

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