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Shares of Yelp (NASDAQ:YELP) were the target of some unusual options trading activity on Wednesday. Stock investors purchased 13,773 put options on the company, AmericanBankingNews.com reports. This represents an increase of approximately 243% compared to the average volume of 4,019 put options.

YELP has been the subject of a number of recent research reports. Analysts at Northland Capital Partners raised their price target on shares of Yelp from $80.00 to $89.00 in a research note to investors on Monday. They now have an “outperform” rating on the stock. Separately, analysts at Northland Securities raised their price target on shares of Yelp from $80.00 to $89.00 in a research note to investors on Monday. Finally, analysts at Wunderlich raised their price target on shares of Yelp to $90.00 in a research note to investors on Tuesday, January 14th. Thirteen investment analysts have rated the stock with a hold rating and thirteen have assigned a buy rating to the company’s stock. The stock has a consensus rating of “Buy” and an average price target of $73.93.

Shares of Yelp (NASDAQ:YELP) traded down 3.29% on Wednesday, hitting $75.23. 6,423,305 shares of the company’s stock traded hands. Yelp has a 52 week low of $20.14 and a 52 week high of $83.96. The stock has a 50-day moving average of $73.78 and a 200-day moving average of $63.90. The company’s market cap is $4.973 billion.

Yelp (NASDAQ:YELP) last issued its quarterly earnings data on Wednesday, February 5th. The company reported ($0.03) EPS for the quarter, meeting the Thomson Reuters consensus estimate of ($0.03). The company had revenue of $70.70 million for the quarter, compared to the consensus estimate of $67.22 million. During the same quarter in the prior year, the company posted ($0.08) earnings per share. The company’s quarterly revenue was up 71.4% on a year-over-year basis. Analysts expect that Yelp will post $-0.15 EPS for the current fiscal year.

Yelp Inc connects people with great local businesses. Its users have contributed a total of approximately 36.

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