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priceline.com (NASDAQ:PCLN) was the recipient of unusually large options trading on Friday. Traders acquired 43,880 call options on the stock, Analyst RN reports. This represents an increase of 203% compared to the typical daily volume of 14,458 call options.

A number of research firms have recently commented on PCLN. Analysts at TheStreet reiterated a “buy” rating on shares of priceline.com in a research note to investors on Friday. Finally, analysts at Ned Davis Research downgraded shares of priceline.com from a “buy” rating to a “neutral” rating in a research note to investors on Tuesday, January 21st. Four research analysts have rated the stock with a hold rating, twenty-seven have assigned a buy rating and one has issued a strong buy rating to the company. priceline.com currently has a consensus rating of “Buy” and an average price target of $1,164.90.

Shares of priceline.com (NASDAQ:PCLN) traded up 5.01% during mid-day trading on Friday, hitting $1195.39. 1,400,773 shares of the company’s stock traded hands. priceline.com has a 52 week low of $665.05 and a 52 week high of $1214.97. The stock has a 50-day moving average of $1162. and a 200-day moving average of $1061.. The company has a market cap of $61.475 billion and a P/E ratio of 32.84.

Priceline Com Incorporated, is an online travel company that offers its customers hotel room reservations at over 295,000 hotels worldwide through the Booking.

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