Press Release: CELEBRATE FRIENSHIPS AND LOVE ON ST. VALENTINE’S DAY WITH SEMILLITAS
SOMOSTV’s kids channel brings you special programming
MIAMI, Florida, – February 12th, 2014 – Semillitas, the 24 hr., animation channel for children between 0 and 5 years of age, owned by SOMOSTV, offers special programming in celebration of Valentine’s Day, consisting of selected content, episodes focused on love and friendships, and interstitials produced in-house with crafts and other interactive pieces inspired by this Holiday. St. Valentine’s Day is better known as the “Day of Friendships and Love” in Latin American cultures, especially in terms of children. It helps promote different acts of kindness and appreciation for classmates, friends, and family members.
Semillitas is renowned for its focus on the preservation of the Hispanic Heritage, especially important for Latino Families –even more so those living in the United States and Puerto Rico. In addition to modifying its logo in celebration of St. Valentine’s Day, the channel has also carefully selected programming, incorporating and teaching children about the festivity in its signature animation such as “Bali”, Lazy Lucy”, “Ava Riko Teo”, “Hello Boobooto” and “Sam Sam”.
Semillitas’ programming is carefully chosen to target toddlers in the morning and preschoolers in the afternoons. The same strategy is followed in social media to incorporate a 360 approach, according to the current trends in television. SOMOSTV prides itself on having a children’s channel characterized by branded and international animation in neutral Spanish in a safe and calm, violence free and an appropriate environment for children. Semillitas includes one of the highest proportion of Latino content and properties on air, ensuring a fresh presence for its audience.
About Semillitas: “Semillitas” is a toddlers and preschoolers Pay TV channel that programs Spanish language animation, 24 hours a day, and is produced and distributed by SOMOSTV. SOMOSTV is a company devoted to the development and promotion of pay TV in the US Hispanic market and Puerto Rico through the launch of TV channels and the distribution of all types of made for TV content in all platforms with technical and creative excellence.