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Chinese are increasingly self-identifying as diaosi, which roughly means “loser,” and they are becoming an important part of China’s emerging consumer culture. James Roy of China Market Research tells Wei Gu why companies are targeting this group.

“China’s ‘Losers’ Have Become Mainstream Consumers” is categorized as “world”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.

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