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Altria Group (NYSE:MO) saw unusually large options trading activity on Friday. Traders acquired 31,701 call options on the company, AR Network reports. This represents an increase of 323% compared to the average daily volume of 7,488 call options.

A number of analysts have recently weighed in on MO shares. Analysts at TheStreet reiterated a “buy” rating on shares of Altria Group in a research note on Monday. Four research analysts have rated the stock with a hold rating and four have issued a buy rating to the company. The stock presently has an average rating of “Buy” and an average price target of $39.86.

Shares of Altria Group (NYSE:MO) traded up 0.88% on Friday, hitting $35.59. The stock had a trading volume of 6,115,552 shares. Altria Group has a 52 week low of $33.12 and a 52 week high of $38.58. The stock has a 50-day moving average of $36.58 and a 200-day moving average of $36.10. The company has a market cap of $70.758 billion and a price-to-earnings ratio of 15.59.

Altria Group (NYSE:MO) last announced its earnings results on Thursday, January 30th. The company reported $0.57 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.58 by $0.01. The company had revenue of $6.08 billion for the quarter, compared to the consensus estimate of $4.48 billion. On average, analysts predict that Altria Group will post $2.57 earnings per share for the current fiscal year.

Altria Group, Inc is a holding company. At December 31, 2012, Altria Group, Inc’s direct and indirect wholly owned subsidiaries included Philip Morris USA Inc (NYSE:MO), which is engaged in the manufacture and sale of cigarettes and certain smokeless products in the United States; John Middleton Co (Middleton), which is engaged in the manufacture and sale of machine-made cigars and pipe tobacco, and is a wholly owned subsidiary of PM USA; and UST LLC (UST), which through its direct and indirect wholly owned subsidiaries, including U.

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