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CafePress (NASDAQ:PRSS) shares reached a new 52-week low on Friday , reports. The company traded as low as $4.98 and last traded at $5.15, with a volume of 850,282 shares changing hands. The stock had previously closed at $6.64.

Separately, analysts at Cantor Fitzgerald downgraded shares of CafePress from a “buy” rating to a “hold” rating in a research note on Friday. They now have a $6.00 price target on the stock, down previously from $9.00. One analyst has rated the stock with a sell rating and four have given a hold rating to the stock. The company currently has an average rating of “Hold” and a consensus price target of $6.69.

The stock’s 50-day moving average is $6.37 and its 200-day moving average is $6.15. The company’s market cap is $90.3 million.

CafePress (NASDAQ:PRSS) last issued its quarterly earnings data on Wednesday, February 19th. The company reported $0.18 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.27 by $0.09. The company had revenue of $90.50 million for the quarter, compared to the consensus estimate of $92.52 million. During the same quarter in the previous year, the company posted $0.31 earnings per share. The company’s revenue for the quarter was up 3.8% on a year-over-year basis. Analysts expect that CafePress will post $0.35 EPS for the current fiscal year.

CafePress Inc (NASDAQ:PRSS) is an e-commerce platform enabling customers to create, buy and sell a range of customized and personalized products.

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