The new BMW 2 Series Active Tourer – Martina Starke. Head of BMW Colour and Material Design
Martina Starke. Head of BMW Colour and Material Design. Statement 1: The colours we choose for the BMW 2 Series Active Tourer support the space and roominess of the car. For example the colour Canberra Beige support the space and also the panorama roof we have show the roominess of the car. Statement 2: With the 2 Series Active Tourer we give the opportunity to the customer to choose different characters. We have the concept of different lines, so we have a sporty line, a luxury line or the M sport package. Every customer could choose and find something what kind of character fits to himself. Statement 3: When you choose a line you can choose different colours or kidneys or different chrome in the extras, so you really have different shades for your personal car. Statement 4: For the BMW Active Tourer we developed a whole range of different exterior colours. For example we developed the exclusive colour Platinum Silver Metallic. This colour underlines the geometry of the exterior very well.
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