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Bon-Ton Stores (NASDAQ:BONT) reached a new 52-week low during mid-day trading on Tuesday , American Banking News reports. The company traded as low as $9.42 and last traded at $9.47, with a volume of 447,983 shares trading hands. The stock had previously closed at $9.96.

A number of analysts have recently weighed in on BONT shares. Analysts at Telsey Advisory Group raised their price target on shares of Bon-Ton Stores from $13.50 to $16.00 in a research note on Friday, November 22nd. They now have a “not rated” rating on the stock. Analysts at Credit Suisse upgraded shares of Bon-Ton Stores from an “underperform” rating to a “neutral” rating in a research note on Friday, November 22nd. They now have a $15.00 price target on the stock, up previously from $10.00. Four investment analysts have rated the stock with a hold rating, Bon-Ton Stores currently has a consensus rating of “Hold” and an average target price of $14.00.

The stock has a 50-day moving average of $12. and a 200-day moving average of $13.18. The company has a market cap of $195.3 million and a price-to-earnings ratio of 19.84. Bon-Ton Stores also saw a significant increase in short interest during the month of January. As of January 31st, there was short interest totalling 4,385,877 shares, an increase of 36.1% from the January 15th total of 3,222,219 shares. Currently, 30.7% of the shares of the company are sold short. Based on an average daily trading volume, of 442,029 shares, the short-interest ratio is presently 9.9 days.

The Bon-Ton Stores, Inc is a department store operators in the United States, offering an assortment of apparel and accessories for women, men and children.

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