Is Instagram Another Path To Riches For Facebook?
Every quarter, Facebook executives go into great detail about the company’s financial condition for investors: revenue, profits, user growth, new types of advertising, how many users log on via mobile devices, even whether Facebook is losing popularity with teenagers. But they are strangely coy about Instagram , the mobile photo and video sharing service that Facebook bought in April 2012. What’s the plan for making money from Instagram? Mark Zuckerberg, Facebook’s co-founder and chief executive, said last month during the company’s quarterly earnings call, “We’re still trying to learn what the right way to approach that product is, and we’re going to move slowly because we think that’s the right thing to do for Instagram,” Mark Zuckerberg, Facebook’s co-founder and chief executive, said last month during the company’s quarterly earnings call as he dodged analysts pressing for more information.
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