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Analysts at SunTrust started coverage on shares of Yelp (NASDAQ:YELP) in a research report issued to clients and investors on Tuesday, reports. The firm set a “neutral” rating and a $100.00 price target on the stock. SunTrust’s price target would indicate a potential upside of 11.38% from the company’s current price.

The analysts wrote, “We are initiating coverage of Yelp with a Neutral rating and $100 year-end 2014 price target. We view Yelp as the leader in the still fairly nascent and fragmented online market for ratings, reviews, and ‘yellow-book-type’ information on local businesses, with other tangential initiatives in place to expand TAM. While we are optimistic on Yelp’s forward prospects and execution to date, our valuation discipline relegates us to a more conservative rating at current. We would look to get more constructive on a pull-back.”

Yelp (NASDAQ:YELP) opened at 89.78 on Tuesday. Yelp has a 52-week low of $20.94 and a 52-week high of $96.96. The stock’s 50-day moving average is $78.68 and its 200-day moving average is $66.32. The company’s market cap is $6.182 billion.

Yelp (NASDAQ:YELP) last posted its quarterly earnings results on Wednesday, February 5th. The company reported ($0.03) earnings per share (EPS) for the quarter, meeting the consensus estimate of ($0.03). The company had revenue of $70.70 million for the quarter, compared to the consensus estimate of $67.22 million. During the same quarter in the previous year, the company posted ($0.08) earnings per share. The company’s revenue for the quarter was up 71.4% on a year-over-year basis. Analysts expect that Yelp will post $-0.04 EPS for the current fiscal year.

Other equities research analysts have also recently issued reports about the stock. Analysts at MKM Partners raised their price target on shares of Yelp from $82.00 to $110.00 in a research note on Wednesday, February 12th. They now have a “buy” rating on the stock. Separately, analysts at FBN Securities raised their price target on shares of Yelp from $100.00 to $110.00 in a research note on Friday, February 7th. Finally, analysts at Deutsche Bank raised their price target on shares of Yelp from $81.00 to $86.00 in a research note on Thursday, February 6th. They now have a “buy” rating on the stock. Fourteen analysts have rated the stock with a hold rating and thirteen have assigned a buy rating to the company. The company presently has an average rating of “Hold” and a consensus price target of $83.90.

In other Yelp news, SVP Laurence Wilson sold 5,250 shares of Yelp stock in a transaction that occurred on Wednesday, February 5th. The shares were sold at an average price of $77.58, for a total value of $407,295.00. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this link.

Yelp Inc connects people with great local businesses. Its users have contributed a total of approximately 36.

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