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Early adopters, ecology-minded citizens and, increasingly, drivers who want very low running costs are now buying BMW plug-in electric cars. That much we know. But many have reported frustrations at the dealership, from a lack of interest to salespeople who actively steer them away from electrics toward gasoline cars.

“BMW’s Toughest Task: Training Car Dealers On I3 Electric Car” is categorized as “science and technology”. This video was licensed from Grab Networks. For additional video content, click the “video” tab at the top of this page.

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