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SOMOSTV’s channel runs Dr. Seuss Marathon on March 3rd

LIGHTNING RELEASES: MIAMI, Florida (2/19/2014) – Semillitas, the 24 hour animation channel  for children between 0 and 5 years of age, owned by SOMOSTV, is collaborating with Described and Captioned Media Program (DCMP), Dicapta and the National Education Association (NEA) on the 7th annual Read Captions Across America Campaign. Semillitas will be supporting and promoting the campaign to include Hispanic children who are deaf or hard of hearing with the opportunity to join in the celebration of Dr. Seuss’ birthday. The celebration will be held March 3rd and is part of the National Education Association’s Read Across America campaign- the largest reading event in the United States, celebrated with read-aloud, read-along and reading marathon activities. The DCMP supports the efforts of the NEA’s Read Across American providing various activities from “providing free-loan educational captioned media to registered users” to “supporting efforts by parents and educators to increase the availability of educational captioned media.” (http://readcaptionsacrossamerica.org/)

Maria Victoria CEO of Dicapta commented, “We really appreciate the commitment and support from Semillitas in this amazing campaign for the benefit of our children.  Reading captions is an invaluable tool supporting literacy for everyone.” Meanwhile Luis Villanueva, CEO and President of SOMOSTV commented, “We are so happy to support Dicapta and the NEA in their event, especially with the focus on including Hispanic children this year. Being a part of the “Reading Captions Across America” event compliments to our mission with Semillitas, which is to help and support all Latin parents in preserving the culture and Hispanic heritage, regardless of disability.”

SOMOSTV’s children’s channel, Semillitas, will be running a Dr. Seuss marathon that will run from 12pm to 6pm in neutral Spanish on March 3rd that will have captioning available for every child who tunes into Semillitas during that time. Read Captions across America puts emphasis on the importance of captioned media as a tool for the deaf and hearing impaired children alike, especially in the Latin communities. Captioned media is rapidly fostering the literacy development.

Semillitas’ mission is to help Hispanic parents in the preservation of language and cultural heritage in a soothing, safe, violence-free, entertaining and educational television space for toddlers and preschoolers. The channel prides itself on its dynamic programming strategy, with morning focused on toddlers and the afternoons for preschoolers, with culturally relevant environment and original interactive pieces produced in-house.

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About Semillitas: “Semillitas” is a toddlers and preschoolers Pay TV channel that programs Spanish language animation, 24 hours a day, and is produced and distributed by SOMOSTV.  SOMOSTV is a company devoted to the development and promotion of pay TV in the US Hispanic market and Puerto Rico through the launch of TV channels and the distribution of all types of made for TV content in all platforms with technical and creative excellence.

About the “Semillitas – Dicapta Partnership”: Through a grant by the U.S. Department of Education (under grant number H327C100008), Dicapta has been working on providing captioning and video description to Semillitas’ educational programming allowing children with hearing and/or visual limitations to have full access to their unique content.