Marketplace Payments Startup Balanced Partners With Coinbase And Adds Bitcoin Support
Payments platform Balanced has been gradually adding features to enable marketplaces to accept and make payments out to their users. Today the company is announcing that it’s integrated with Coinbase and will allow its customers to accept Bitcoin. Now usually hype about new businesses “accepting Bitcoin” — like when a crappy NBA team or a space travel company does it — is just a marketing gimmick. Bitcoin has hardly hit mainstream adoption and so as a practical matter, the number of users buying NBA seats or booking space travel via Bitcoin is pretty insignificant. But when a payments platform like Balanced adds Coinbase and accepts Bitcoin, it could be pretty significant.
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