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LIGHTNING RELEASES — Huntsville, Texas (March 10, 2014) –This baseball season Nolan Ryan All-Natural Beef will bring Houston Astros fans even more reason to cheer as the beef company has been named the Official Beef of the Houston Astros.

Nolan Ryan Beef will be available throughout Minute Maid Park, offering a wide variety of beef products from hot dogs to all-natural steak sandwiches designed specifically to enhance guests’ overall food experience as part of a multi-year sponsorship.

“As the Official Beef of the Houston Astros, we are very excited about this partnership. It’s a great opportunity to support this organization and bring our high quality, delicious beef products to Astros fans at Minute Maid Park,” said Don Mason, vice president of sales and marketing for Nolan Ryan Beef.

The partnership between the Astros and Nolan Ryan All-Natural Beef will also bring fans a truly unique promotion, The Nolan Ryan All-Natural Texas Beef 10K! Each time the Astros successfully strike out their opponent 10 times within a home game, every guest at the stadium will receive a coupon valid for $2 off Nolan Ryan All-Natural Beef hot dogs, hot links and sausage, valid at Kroger stores. Kroger is the exclusive retailer of Nolan Ryan All-Natural Texas Beef. Nolan Ryan Beef will feature a series of animated videos appearing on the park’s jumbotron that, in real-time, count the number of strikes outs.

“The opportunity to serve guests Nolan Ryan Beef at Minute Maid in conjunction with our key retail partner in Houston, Kroger, deepens and broadens our connection with consumers in an important growth market. This selection of our beef brand is a win for all involved,” says Ronnie Wallace, chairman of the board for Nolan Ryan Beef.

 As part of the Nolan Ryan culinary experience at Minute Maid Park, a new concession area is being built. The Texas Legends Grill will exclusively feature Nolan Ryan Beef and patrons will be able to choose from a number of signature menu items along with craft beer on tap.

 “Bringing Nolan Ryan Beef, a premium beef brand, to Minute Maid Park fits squarely into our efforts to enhance and improve our overall guest experience and is indicative of many other improvements to come. We are thrilled to have them as the Official Beef of the Astros,” said Reid Ryan, Astros president of business operations.  

 Nolan Ryan Beef is guaranteed to be 100 percent all-natural and never contains any artificial ingredients, additives or preservatives. We hand-select our beef for tenderness, juiciness and bold flavor to deliver a great eating experience.

ABOUT NOLAN RYAN BEEF

Nolan Ryan Beef, which markets the Nolan Ryan Grass Fed Beef, Nolan Ryan Guaranteed Tender and Nolan Ryan Texas Beef lines, is owned by baseball Hall of Famer and Texas rancher Nolan Ryan and his ranching partners. The company is committed to providing high quality, tender and flavorful beef. For more information, please visit www.nolanryanbeef.com or our Facebook Page.

Sara Hull
817-226-4332 ext. 243
sarah@schaeferadvertising.com