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LIGHTNING RELEASES (4/2/2014) – Sparkling Drink Systems International (SDS), the Drinking Experience Company specializing in beverages and at-home carbonation products, has partnered with Pat’s Backcountry Beverages, Inc. (Pat’sBCB) of Colorado, to produce a range of beer concentrates exclusively for SDS.

SDS’s focus is on providing consumers with a full range of beverage solutions to suit all user needs, reaching beyond the sparkling water and soft drink concentrates traditionally offered by at-home carbonation businesses. “As part of SDS’s ongoing strategy to provide consumers with the ability to make all of their favorite drinks at home; offering beer was the natural next step.” states Aaron Serge Bueno, SDS Founder/Executive Chairman. “We are delighted to be working with Pat’sBCB to bring the at-home carbonation market a selection of brew concentrates that contain all the flavor, alcohol by volume content, and aroma of a quality micro brew.” continues Bueno. Pat’s Backcountry Beverages’ impressive credentials as global leaders in concentrated beer technology make the company a perfect partner in expanding SDS’s range of beverage concentrates to include an innovative beer drinking experience.

Available beginning Q3 2014, SDS’s beer collection will include a pale ale (5.2%), a dark ale (6.1%) and a lager (4.2%). An alcohol free / low alcohol lager is also in development. Capitalizing on the trend of at- home brewing, the concentrates will be offered in 50ml sachets and pods making up to 16oz of beer when mixed with carbonated water.

Due to legislation surrounding the sale of alcohol in the United States the brew kits will be located in liquor departments / stores rather than in the appliance department which is traditionally the home for the at-home carbonation category. SDS regards this as an opportunity to open the category to a whole new demographic and is working hard with retailers to maximize their reach through the introduction of bundle packages, point of sale and cross department promotion. “The introduction of at-home carbonation brew kits is a totally new and exciting proposition for retailers, opening up the opportunity to sell higher value appliances in liquor departments / stores with cross sell between departments.” states Bueno.

Additionally, the partnership is a move by both SDS and Pat’sBCB to reduce and eventually eliminate the need for packaged carbonated beverages in plastic, glass, & aluminum disposable containers and consequently reducing the burning of fuel to ship what is essentially water. “Pat’sBCB is excited to introduce our beer to the global market with SDS. Our brewing technology can save millions of dollars on the delivery of beer as we know it. No bottling, canning, heavy transportation costs, or even refrigeration. It’s the future of beer.” explains Patrick Tatera, Pat’sBCB Founder/CEO

The announcement comes on the heels of SDS’s hugely successful debut at the International Home and Housewares Show in Chicago March 15-19th at which the company previewed the world’s first CO2 canister-free technology, subsequently positioning itself as a key player going forward in the at-home carbonation category.

About SDS-IC:

Sparkling Drink Systems International (SDS), the Drinking Experience Company, specializes in beverages and at-home carbonation products. The company was developed not only to supply consumers with home beverage carbonation products but, most importantly to bring to the market their unique know- how and expertise for this category. SDS offers a range of convenient products and solutions. SDS has offices in United States, France, Israel, Italy, London, Hong Kong and China. For more information about SDS, visit www.sparklingds.com/.

About Pat’sBCB:

Pat’s Backcountry Beverages, Inc. is the global leader in concentrated beer technology. It is the only brewing company in the world to produce highly-concentrated, craft-quality beer which integrates seamlessly with at-home carbonation systems. Pat’s Backcountry Beverages’ technology reduces the cost and environmental impact of traditional brewing, distribution, and delivery models. For more information about Pat’sBCB, visit www.patsbcb.com.

Pat’s Backcountry Beverages’ beer concentrate is hand-crafted using malt, grain, yeast and hops to deliver well-rounded craft beers to environmentally-conscious consumers around the world. Enjoying a beer is as simple as adding the concentrate to carbonated water. Shipping and transporting beer (which is typically ~90% water) the old-fashioned way is very damaging to the environment. Making beer from concentrate ensures freshness and helps reduce the carbon footprint of the brewing industry.

Press Contact

Encompass Media Inc. for Sparkling Drink Systems International Jacqueline@encompassmediainc.com 

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