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Equities research analysts at B. Riley reduced their price target on shares of Google (NASDAQ:GOOG) to $641.00 in a research note issued to investors on Thursday, American Banking & Market News reports. B. Riley’s price objective points to a potential upside of 19.57% from the stock’s previous close.

Other equities research analysts have also recently issued reports about the stock. Analysts at UBS AG cut their price target on shares of Google in a research note on Thursday. Separately, analysts at SunTrust reiterated a “buy” rating on shares of Google in a research note on Thursday. They now have a $680.00 price target on the stock. Finally, analysts at JMP Securities cut their price target on shares of Google to $695.00 in a research note on Thursday. They now have an “outperform” rating on the stock. Seven investment analysts have rated the stock with a buy rating, The stock presently has a consensus rating of “Buy” and an average target price of $660.17.

Shares of Google (NASDAQ:GOOG) traded down 3.67% on Thursday, hitting $536.10. 6,795,393 shares of the company’s stock traded hands. Google has a 1-year low of $518.46 and a 1-year high of $604.83. The stock has a 50-day moving average of $550. and a 200-day moving average of $550.. The company has a market cap of $360.3 billion and a price-to-earnings ratio of 29.28. Google also saw unusually large options trading activity on Thursday. Traders acquired 45,156 call options on the company. This represents an increase of 154% compared to the average daily volume of 17,774 call options.

Google (NASDAQ:GOOG) last announced its earnings results on Wednesday, April 16th. The company reported $6.27 EPS for the quarter, missing the Thomson Reuters consensus estimate of $6.44 by $0.17. The company had revenue of $15.40 billion for the quarter, compared to the consensus estimate of $15.51 billion.

In other Google news, CEO Lawrence Page sold 41,666 shares of Google stock in a transaction that occurred on Wednesday, April 16th. The shares were sold at an average price of $552.48, for a total value of $23,019,631.68. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link.

Google Inc (NASDAQ:GOOG), is a global technology company.

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