LIGHTNING RELEASES 04/18/14 — Baby Boomers, are now the fastest growing age group to adopt new technology into their lives. Two-thirds of older adults use the Internet and over 70% of these surf the web on a daily basis, with this statistic only set to grow during the Easter holidays. Seniors are now some of the most active people online – particularly in dating – where they are the most actively increasing subscriber age range (currently at almost 20%). With over 40,000 active members aged 50 and over, busy sites like  are at the very heart of the baby boomer web generation. Some cities are ‘mature dating magnets’ and if you live in areas like Tampa, Atlanta or Seattle you will realise just how much senior dating has become an integral part of the city landscape. The trend continues right across Europe where you can see attractive mature couples strolling hand in hand in London parks and Paris Boulevards. London-based dating guru David Miller sees this trend as the ‘globalisation of dating’.

Dating and meeting new people can be a difficult task, particularly for modern and enterprising seniors looking for people who they can relate to. Testament to the creative and energetic older generation, the MatureDating4U site, for example, is specifically designed to help 50+ singles introduce themselves and connect with each other. New users are connecting to a varied and fascinating community of like-minded individuals, including newly divorcees and widows who are just like them. Newly single women in their 50’s and beyond have made a huge impact on the dating scene. As author Gail Sheehy wrote in her classic book on ageing, Sex and the Seasoned Woman: “The middle years, between 50 and 65, constitute the apex of adult life…For women, the passage to be made is from pleasing to mastery.”

One of the ingenious features of sophisticated senior dating sites is the integrated and easy to use chat and video features, allowing users to communicate with each other on a more personal and in-depth level. Singles are able to chat via webcam and get to know each other as if they were in the same room – gone are the days of basic online text communication! With 26 language versions tech-savvy senior users at MatureDating4U are capable of connecting, getting to know each other from all around the world. This is truly the ‘globalisation of dating’. Considering that almost one-quarter of the world’s population are now Baby Boomers, the site’s matching potential is huge.

Baby Boomer web users are well aware of the security risks that some websites pose. However, industry-leading ultra-secure spam detectors and deterrents mean that consumers can be safe in the knowledge that with MatureDating4U they are accessing a safe and very trusted website. The horror stories of scams and robot users are a thing of the past meaning that its users can surf in confidence. Registered users are able to take a peek at photo galleries, introduce themselves to potential partners and even set up a real date.

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