Press Release: Blueair and Volvo Car Group Offer Visitors to Bejing Motor Show a Breath of Fresh Indoor Air
LIGHTNING RELEASES — Stockholm, Sweden, 19 April 2014 – Blueair, the world’s leading maker of premium indoor air cleaners,
and Volvo Car Group are partnering to provide visitors to the 2014 Beijing Auto Show in mid-
April a breath of fresh air on the Swedish carmakers stand.
The Swedish clean indoor air technology company has provided four high performance Blueair
503 units for the Volvo Car Lounge as well as ten of its award-winning Blueair Sense air purifiers
for Volvo stand offices. Blueair’s air purifiers clean indoor air of multiple airborne pollutants
such as dust and smoke particles, infectious viruses and odors.
Last year saw Blueair beat 22 other indoor air cleaners in an independent comparative study
by the Shanghai Consumer Rights Protection Commission to emerge the best in protecting
Chinese consumers from PM2.5 particles and formaldehyde pollution, arguably the two most
serious indoor air threats to human health.
Blueair, a Swedish company formed in 1996, today sells its air purifiers in 50 countries around
the world. Founder and CEO Bengt Rittri said:
“We are happy to be partnering with Volvo Cars at the Beijing Auto Show to give visitors a
chance to breathe air as fresh as nature intended in what is a very crowded, busy show environment.
Both Blueair and Volvo Cars are strong Swedish brands that come from a country
famed globally for being eco-friendly, yet that also suffers air pollution often created in other
Mr. Rittri noted how a bombshell study in 13 European countries by Utrecht University in
Holland showed long-term exposure to air pollution results in increased mortality, even when
the pollution is below limits set by the European Union. The study indicated that with each
increase of 5mg per cubic meter of particulate matter, the risk that someone dies increases by
seven percent. Europe’s air quality norm is 25 mg per cubic meter.
“We admire Volvo Cars for its ongoing vision and investment in technologies to both reduce
exhaust emissions and clean the environment inside the car of health-impairing substances
and materials. It is an ethos we equally share at Blueair because we feel everyone has the right
to breathe clean air,” said Bengt Rittri.
For more information, please contact:
Jonas Holst, Blueair International Sales Manager, Stockholm, Sweden
M: +46 704 59 60 65
David Noble, Blueair Market Communications, London, UK
T: +44 7785 302 694
Sold in over 50 countries around the world, Blueair delivers home and office users more clean indoor
air for enhanced user health and wellbeing faster than any competing air purifier thanks to its commitment
to quality, energy efficiency and environmental care. A Blueair air purifier works efficiently, silently
to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants.