LIGHTNING RELEASES 04/22/14–Scottsdale, AZ – Each of us has our personality code hidden inside. Our personality code is determined by how we make decisions based on certain values. Whether it’s a potential customer or a new acquaintance, in order to have a productive, effective conversation we first need to break their personality code.

BANK™ is a personality sales training system designed to help salespeople identify how prospective clients perceive the world and make decisions. BANK™ teaches you how to customize your sales presentation based on your client’s BANK™ code. With the skills and tools offered by the BANK™ system, you can break that code within 90 seconds.

Tetyana Hoogeveen is a Certified BANK™ Sales Trainer.

“This system is about communication,” says Hoogeveen. “We call it the language of people. It’s how you communicate, how you build relationships and achieve things. People often attend our training with a professional goal like more sales, more revenue, more growth, but once they go through the training, their marriages and relationships see wonderful transformation as well. Their lives are being transformed in a positive way.”

The BANK™ system contends that all people fall into four distinct categories: Blueprint, Action, Nurturing and Knowledge. With the BANK™ system, you can develop a greater awareness of how these personalities present in your customers, as well as your family and even yourself. You immediately begin to look at your friends and the people you interact with from a different point of view.

“Don’t wish you had more money; wish you had more skills,” says Hoogeveen. “This system builds your knowledge base, builds your skills and with that your attitude grows. You’re empowered. I knew exactly how to talk to people and I had success from my first conversation.”

Close-Up Talk Radio will feature Tetyana Hoogeveen in an interview with Jim Masters on April 24th, May 1st and May 8th at 1pm EST and with Doug Llewelyn on May 15th and May 22nd at 1pm EST.

Listen to the show If you have a question for our guest, call (347) 996-3389.

For more information on Global Bank Academy, visit

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