For The First Time, Android Passes Apple’s IOS Mobile Ad Traffic
For years, the rise of Android seemed to put almost no dent in the massive proportion of mobile traffic generated by Apple’s iPhones. Various theories held that despite their rapid sales, early Android phones weren’t as easy to use as iPhones, didn’t have the latest and greatest apps, or simply were bought and used by people who cared more about making phone calls and texting than using a lot of apps or roaming the mobile Web. Android has passed Apple’s iOS in mobile ad traffic, according to a quarterly mobile advertising report released today by mobile ad network
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