LIGHTNING RELEASES (4/24/2014) – The travel industry is growing in 2014. shows its expertise at ITB Berlin 2014 trade fair. «It was a great opportunity to meet buyers and exhibitors from all around the world», said Luca Cotichini, CEO the best showcase to introduce our next marketing strategies».

After a relatively mediocre growth caused by economic and financial crisis in many countries, the travel industry expects a lively worldwide development in 2014. The ITB Berlin Convention confirmed this positive trend reaching a new record number of visitors, 22,000 participants and more than 200 reports, debates and workshops with a 5% increase.

Social media and mobile travel services are in constant expansion among web users – affirms Cotichini – and this proves also the importance of the Internet community in selecting travel destinations, hotels and flights». According to Berlin estimates, the increase in business transactions is around € 6.5 billion with a particular interest in sustainable travels and booking through mobile devices.

Joining community travellers all around the world can share their own experiences posting reviews photos videos and other tips. 

By reading reviews every user can easily find the most interesting places to visit and useful information for planning their own trip. In addition thanks to our specific services and more than 10,000 destinations suggested they can find out the kind of experience they prefer. New York , Parigi , Singapore , Miami , Londra , Cancun are just some of the most relevant destinations travellers can discover visiting

Which are the most popular destinations nowadays? Mediterranean area – especially Greece and Spain – registers a record number of visitors in 2013 while Europe – particularly Germany – seems to be more interesting for Asian tourists. Innovative trends in travel industry and luxury travels have also attracted the interest of visitors from all around the world.
In conclusion, travel agencies tour operators and all the companies dealing with this sector will be able to improve their business in 2014 thanks to new online services and mobile trends.

The next ITB Berlin Convention will take place on March 2015 with Mongolia as official partner of the German exhibition.

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