Burger King Bringing Back ‘Subservient Chicken’
Burger King is bringing back one of its strangest advertising creations if you don’t count its creepy King — the Subservient Chicken. The campaign, which was considered groundbreaking when it ran in 2004, featured a website where a giant chicken dressed in garters appeared to perform any task visitors commanded. A costumed actor had been pre-recorded performing hundreds of acts so it would seem as though the chicken was obeying people’s orders. It was an unexpected take on chain’s “Have It Your Way” slogan, all just to promote a new chicken sandwich. According to Burger King, The site got 100 million hits in the two weeks after its launch.
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