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U-SWIRL (NASDAQ:SWRL) Director Lee N. Mortenson sold 7,900 shares of the company’s stock on the open market in a transaction that occurred on Tuesday, May 13th. The stock was sold at an average price of $0.77, for a total value of $6,083.00. Following the completion of the sale, the director now directly owns 80,111 shares in the company, valued at approximately $61,685. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this link.

Shares of U-SWIRL (NASDAQ:SWRL) traded up 7.14% during mid-day trading on Wednesday, hitting $0.75. 9,000 shares of the company’s stock traded hands. U-SWIRL has a 52-week low of $0.33 and a 52-week high of $1.38. The stock’s 50-day moving average is $0.82 and its 200-day moving average is $0.84. The company’s market cap is $11.6 million.

U-Swirl, Inc is in the business of offering consumers frozen desserts such as yogurt and sorbet. The Company has launched a national chain of self-serve frozen yogurt cafes called U-Swirl Frozen Yogurt and is franchising this concept.

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