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AO World PLC (LON:AO)‘s stock had its “buy” rating reaffirmed by research analysts at Jefferies Group in a report released on Thursday, AnalystRatings.NET reports. They currently have a GBX 410 ($6.91) price objective on the stock. Jefferies Group’s target price points to a potential upside of 74.10% from the stock’s previous close.

AO has been the subject of a number of other recent research reports. Analysts at Numis Securities Ltd initiated coverage on shares of AO World PLC in a research note on Monday, April 14th. They set a “buy” rating and a GBX 350 ($5.90) price target on the stock. Separately, analysts at Beaufort Securities initiated coverage on shares of AO World PLC in a research note on Friday, April 11th. They set a “buy” rating on the stock. Finally, analysts at JPMorgan Chase & Co. initiated coverage on shares of AO World PLC in a research note on Monday, April 7th. They set an “overweight” rating and a GBX 400 ($6.74) price target on the stock.

Shares of AO World PLC (LON:AO) traded up 1.95% on Thursday, hitting GBX 235.50. The stock had a trading volume of 1,300,270 shares. AO World PLC has a 52-week low of GBX 220.00 and a 52-week high of GBX 259.904. The stock has a 50-day moving average of GBX 229.4 and a 200-day moving average of GBX 229.4.

AO World plc is an online retailer of domestic appliances. The Company sources, sells and delivers domestic appliances, including washing machines, washer dryers, tumble dryers, dishwashers, refrigerators, freezers, ovens, range cookers and microwaves, as well as a range of small domestic appliances, including vacuums, floor cleaners, coffee machines, mixers and food processors.

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