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Stock analysts at Deutsche Bank upped their price target on shares of J.C. Penney Company (NYSE:JCP) from $6.00 to $10.00 in a report issued on Friday, AnalystRatings.NET reports. The firm currently has a “hold” rating on the stock. Deutsche Bank’s price objective indicates a potential upside of 19.47% from the stock’s previous close.

Shares of J.C. Penney Company (NYSE:JCP) opened at 8.37 on Friday. J.C. Penney Company has a one year low of $4.90 and a one year high of $19.63. The stock has a 50-day moving average of $8.45 and a 200-day moving average of $7.9. The company’s market cap is $2.550 billion. J.C. Penney Company also was the recipient of unusually large options trading activity on Wednesday. Traders bought 43,769 put options on the stock. This is an increase of approximately 180% compared to the average volume of 15,633 put options.

J.C. Penney Company (NYSE:JCP) last issued its quarterly earnings data on Thursday, May 15th. The company reported ($1.15) EPS for the quarter, beating the Thomson Reuters consensus estimate of ($1.25) by $0.10. The company had revenue of $2.80 billion for the quarter, compared to the consensus estimate of $2.71 billion. On average, analysts predict that J.C. Penney Company will post $-2.99 earnings per share for the current fiscal year.

A number of other firms have also recently commented on JCP. Analysts at Piper Jaffray reiterated a “positive” rating on shares of J.C. Penney Company in a research note on Friday. Separately, analysts at Citigroup Inc. upgraded shares of J.C. Penney Company from a “sell” rating to a “neutral” rating in a research note on Wednesday, May 7th. They now have a $4.00 price target on the stock, down previously from $9.00. Finally, analysts at Belus Capital upgraded shares of J.C. Penney Company from a “sell” rating to a “hold” rating in a research note on Thursday, April 10th. They now have a $9.00 price target on the stock. Six investment analysts have rated the stock with a sell rating, fourteen have assigned a hold rating and three have given a buy rating to the company’s stock. The company presently has an average rating of “Hold” and an average target price of $9.23.

J. C. Penney Company, Inc is a holding company whose principal operating subsidiary is J. C. Penney Corporation, Inc (NYSE:JCP).

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