Press Release: Seton Recognized for Job Safety Videos with Bronze CPRS ACE Award
LIGHTNING RELEASES: Toronto (5/18/2014) – Seton and Reimagine PR have won the Bronze Canadian Public Relations Society’s (CPRS Toronto) Achieving Communications Excellence (ACE) Award in the Best Digital Campaign of the Year category for the Seton Job Safety Video Series. Job Safety equals boring to many who tune out during critical job safety meetings, putting themselves and others at risk. Seton wanted to give Safety Engineers and Safety Managers tools to better engage workers and supervisors in the job safety message. So Seton teamed up with Second City Alumnae and a television comedy writer to create safety videos workers and supervisors might actually want to watch.
The video series has also been selected as a finalist for PR Daily’s Video Awards in the Safety Video Category. Winners will be announced at the end of May. The videos live in the website Seton created to promote Job Safety at jobsafety.seton.ca. The site is filled with helpful tips and articles for safety managers, safety engineers, managers, workers and anyone with a vested interest in keeping workers safe on the job.
Job safety is critical. We wanted to give safety engineers and everyone responsible for job safety extra tools to help them ensure both young workers and managers go home safe to their families once their job is done,” said Rebecca Gounaris, Director of Industry Marketing for Seton. “We’ve had such a positive response from safety experts who have incorporated the videos into their work which was reward enough. To then also win an award from CPRS is really gratifying.”
The videos were executive produced by Rebecca Gounaris and produced by Susan McLennan of Reimagine PR. They were directed by Chris Earle (Second City) and star David Huband (The Rick Mercer Report) and Adam Cawley (Second City) in “Don’t Lose Sight of Safety” and Marty Adams (I, Martin Short, Goes Home) and Adrian Truss (Totally Spies!) in “Sign Here.” The filmmakers were Tash Baycroft and Jesse Bone from Filter Studios and the scripts were written by Mike Erskine-Kellie (Pucca) of Reimagine PR.
For 28 years, Seton Canada has been helping responsible employers keep their workers safe with signs (both custom and stock), labels, PPE, and first aid kits and much more. The company ships Canada wide, often the same day, and provides expert assistance in navigating the complex, time-consuming-but-all-important task of job safety. Seton Canada is a proud partner to thousands of companies striving for a culture where zero accidents and 100% compliance are the norm, and offers compliance solutions that reduce lost-time accidents, raise productivity and improve insurance rates out on the floor, in the field, and from behind the desk.
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