Adidas Sees Boost To Sales From World Cup
German sportswear company Adidas has given a more precise sales growth target for 2014, amounting to a rise of up to 8 percent, as it gets a lift from the soccer World Cup that starts in Brazil next month. “This year we will add 1-1.2 billion euros ($1.4-1.6 billion) to operational revenue, with the World Cup playing an important role,” Chief Executive Herbert Hainer told journalists at a briefing in Munich in remarks released for publication on Thursday.
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